Convert your players

How can you get the best conversion rates in the industry and increase customer lifetime value?
Situation

How can you activate more players? 

Despite fierce competition you've just attracted thousands of new customers to register. You spent serious time and money getting to this point. So when they register, you need them to stay!

Sounds familiar?
THE SITUATION

Player signs up

You have spent some serious resources getting new players to your site.
SUCCESS RATE

35%

35% of these new customers convert to depositing players organically
LOSS RATE

65%

Up to 65% never take the next step and are lost as customers
1199992
1200000

THIS COSTS OPERATORS ON AVERAGE EVERY YEAR

$1.2M

€1.200.000

Want to know more? Lets talk.
Challenge
THE CHALLENGE

Failing in activation

Many brands try to activate players by kickstarting a welcome process for newly registered customers, typically with a bonus offer via email or SMS. Yet to get them up and running as depositing players this is simply not enough…

”We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation"

Kristian Abd El All Head of Brand

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

Face it, it's incredibly hard to engage with your players. So what do you do?

ALTERNATIVES

Do nothing

Hire a team

Use traditional channels

Be personal

Just hope the players start depositing by themselves

Unlikely

Hire an expensive team of call centre reps who don’t know your brand and hope for the best

Expensive

Continue to spam these customers with ineffective emails or generic SMS

Spam

Tailored personal messages, in the right channel, at the right time, automatically.

Right way
Solution

Cut through the noise.
Even though you're talking to thousands.

THE SOLUTION

Automated Customer Interactions

Hyper targeted yet truly scalable
1

Most effective channels

Blends voice, text and mobile messaging adapted to each individual
2

Artificial Intelligence

Uses massive amounts of data to optimize when, what and how to communicate with each individual
3

Engaging content

Generates engaging and unique content built around your brand to inspire action from customers
4

Always optimising

Learns from interactions in real time to continuously improve customer lifetime value and loyalty

”Our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. When we gain registrations it’s vitally important we not only convert them to depositing players, but to keep them as long standing, loyal customers"

Mario Bilic Head of Gaming
You should use Wiraya when you want to...

Rapidly increase CLV

Increase depositing players

Proactively reduce churn

Get started

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